Define and execute digital journeys, web site design, and demand generation programs that deliver on business goals and objectives - on a global scale.
Devise an email marketing strategy that will deliver key business results (customer engagement) and provide an intuitive, automated, and healthy customer life-cycle.
Work with the Marketing team to execute content marketing strategies that build domain & brand authority in our space; build systems to scale these efforts.
Deep understanding of our customers, internal users, systems, and marketing strategies; drive cross-functional collaboration to deliver successful products and/or features.
Know and navigate the competitive landscape. Stay on top of what is going in the market and keep an eye out for opportunities to partner or acquire other businesses.
Work with product and data infrastructure teams to build a source of truth for cross-device mobile campaigns that will help us design successful acquisition and retention strategies.
Collaborate with product managers, designers and engineers to identify opportunities and implement solutions that provide positive value to our students and our business.
Engage and participate in external developer meet-ups and events to promote the company engineering brand as a great place to work; give tech talks or organize developer panels.
Collaborate with product managers, designers, and engineers to scope and build data products; perform statistical analysis, key metrics, and feature engineering for data products.
