TrueCar, Inc. is an automotive pricing and information website for new and used car buyers and dealers. TrueCar is paid by dealerships so they can obtain potential buyers' contact information. TrueCar analyzes what others paid for the car you want, so you can know what's a fair price. The company provides a suite of services to assist dealers in managing their vehicle inventory and advertising online. The company was founded in 2005 and is headquartered in Santa Monica, California.