Touch of Modern (aka ToMo) is a members-only ecommerce website and app focused on selling lifestyle products, fashion, and accessories to men. The company is based in San Francisco, California and was launched in March 2012. Touch of Modern was founded by Dennis Liu, Jonathan Wu, Steven Ou, and Jerry Hum in 2010. It was previously known as Skyara; it then became RAVN. The company went through two pivots before the Touch of Modern site was unveiled in 2012. Three months after launching, the website achieved $1M in revenue. Touch of Modern is focused on curation and personalization to differentiate itself from the competition. It is primarily targeted at men with over 70% of its customers being male, the majority of whom purchase through the mobile app. In August 2012, Fab.com filed a lawsuit against Touch of Modern alleging that Touch of Modern infringed Fab.com’s trademarks, trade dress, and copyrights. Fab.com alleged that elements of its site design, including its sites overall look and feel, visual icons and product descriptions, were copied by Touch of Modern. The lawsuit was settled out of court for an undisclosed sum in March 2013.