Sweetwater is a music retailer that sells instruments, audio equipment, and music technology online and through its retail store in Fort Wayne, Indiana. The company was founded in 1979 by Chuck Surack and has grown to become one of the largest music retailers in the United States. Sweetwater is known for its exceptional customer service and technical support, which has helped it build a loyal customer base. The company has won numerous awards for its customer service and has been recognized as one of the best places to work in Indiana.