SpotHero is an on-demand parking mobile app- and website-based marketplace that connects parking lots, parking garages and valet services that comprise the marketplace for parking spaces with drivers who need to find and reserve them. The company was co-founded by Mark Lawrence, Larry Kiss, and Jeremy Smith and is based in Chicago. The founders were motivated to start SpotHero because based on their experience with excessive parking tickets, they felt there should be a better way to park. After its early beginnings at startup incubator TechNexus, SpotHero was molded at the Excelerate Labs technology incubator that is now known as TechStars Chicago. When it raised $2.5 million in venture capital funds from Battery Ventures (Lead), 500 Startups, Bullet Time, e.Ventures, OCA Ventures, New World Ventures, Lightbank, and Draper Associates in December 2012, it only served Milwaukee and Chicago. In June 2014, SpotHero raised an additional $4.5 million in funding and announced new board of directors members (LinkedIns Mike Gamson, Match.coms Sam Yagan and venture capitalist Sam Guren). In the 18 months between the first two rounds of funding, the company expanded from 5 to 22 full-time employees, grew to 7 business markets (Chicago, New York, Washington DC, Boston, Baltimore, Newark and Milwaukee) and opened an office in New York City. Following the second round of funding the company planned to expand to Western and Southwestern United States cities such as Dallas, Houston, San Diego, San Francisco and Los Angeles. The company works with leading parking operators including ABM Parking Services, Impark, LAZ Parking and Chicago-based Standard Parking.