SAXX Underwear is a Canadian brand that specializes in men's underwear. The company was founded in 2006 by Trent Kitsch, who was inspired to create a better men's underwear product after a fishing trip in Alaska. SAXX Underwear features a patented BallPark Pouch that is designed to reduce friction and chafing, and provide support. The company has since expanded its product line to include women's underwear, loungewear, and swimwear. SAXX Underwear is sold in over 1,000 retail locations across North America, and has a strong online presence.