RevTrax is a marketing technology company that helps brands and retailers drive and measure in-store sales through digital incentives. The company's proprietary platform connects digital marketing tactics to in-store sales by delivering personalized offers to consumers and tracking the resulting sales. RevTrax's clients include leading brands and retailers across a variety of industries, including consumer packaged goods, retail, and travel. The company was founded in 2008 and is headquartered in New York City.