AdTheorent is a digital advertising company that uses machine learning and data analysis to provide targeted advertising solutions to brands and marketers. The company's platform uses predictive targeting technology to identify the ideal audience for a given ad campaign, and then delivers the ad to that audience across a range of devices and channels. AdTheorent's solutions are designed to help brands and marketers reach their target audiences more effectively, and to improve the ROI of their advertising campaigns. The company was founded in 2011 and is headquartered in New York City.