Leads the region Talent Acquisition Team and builds a pipeline of talent through university relationships, talent mapping, employee networks and direct sourcing to acquire the best talent to meet current and future pipeline needs
This role will be responsible for leading the planning, development, and implementation of data-driven, technology-enabled evolution of marketing for the organization. This person will also be responsible for defining and driving forward overall strategy for the DMP and CDP, educating internal marketing and external agency/partners the capabilities and ongoing benefits of the technology solutions.
Contribute to development of global brand strategy and Innovation pipeline, working with Global Category Development Organisation and the Powerbrand Director. Work with Powermarket teams to effectively roll-out NPD launches and prepares all materials required for launch.
This is a strategic and executional role that will be responsible for defining, developing and deploying the segmentation strategy and the media strategy to deliver 1:1 personalization communication for Moments of Meaning and other personalized initiatives in both paid and owned channels.
Leadership - Advocate for an integrated, consistent experience across the end-to-end product experience. Promote user-centered business decisions by influencing and educating across organization about UX best practices. Prioritize key UX initiatives and identify and track metrics.
This is a key role within the organizational structure as part of the Marketing leadership team and is a key driver of brand strategy and innovation as well as activation, tactics and direction for Consumer communications (Insights, advertising, Media, Consumer promotions, packaging).