Permutive is a software and technology company that provides a data management platform for publishers. The company's platform enables publishers to collect, analyze, and monetize their audience data, in order to deliver more personalized and relevant content to their readers. Permutive's technology uses machine learning algorithms to analyze audience data in real-time, and to deliver personalized content recommendations to readers based on their interests and behavior. The company's clients include some of the world's largest publishers, across a range of industries, including news, entertainment, and e-commerce.