Pela is a Canadian company that produces eco-friendly phone cases and other accessories. The company was founded in 2011 by Jeremy Lang, Matt Bertulli, and Josh Wright. Pela's products are made from a plant-based material called Flaxstic, which is a combination of flax straw waste and biopolymers. The company's mission is to create a waste-free future by producing sustainable products that are both functional and stylish. Pela has partnered with several environmental organizations, including 1% for the Planet and Surfrider Foundation, and has pledged to donate a portion of its profits to these organizations.