Nutshell is a web and mobile customer relationship management (CRM) service. It is composed of a web application, as well as mobile applications for the iOS and Android platforms. Nutshell is headquartered in a former theater and nightclub in downtown Ann Arbor, Michigan. Nutshell was launched at the Future of Web Design conference in November, 2010. In 2011, Nutshell launched integration with Google Apps. In 2014, the company sponsored the SXSW Interactive Festival, and was called out as a "standout" by Hugh Forrest, Director of the SXSW Interactive Festival. Nutshell integrates with other SaaS services for small businesses, including Google Apps, Zendesk, MailChimp and Wufoo.