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Music Choice (abbreviated as MC) is an American company that programs music and produces music-related content for digital cable television, mobile phone and cable modem users. Music Choice programs audio music channels for digital cable subscribers, as well as programs and produces music-related content for on-demand customers with access to Music Choice On-Demand. Music Choice also offers video and audio music programming for cell phones, available through the Music Choice app. Many digital cable and telco companies carry Music Choice, including Comcast, Time Warner Cable, Charter Communications, Cablevision, Cox Communications, Verizon FiOS, Grande Communications, Service Electric Cable TV, Frontier Communications, and Bright House Networks. Other companies offer similar audio services for commercial customers, such as Sirius XM, Muzak, DMX and Stingray Music. Music Choice (formerly known as Digital Cable Radio) was the first digital audio broadcast service in the world and, under its founder and CEO David Del Beccaro, launched in test markets circa 1987. From its inception as an eight-channel audio service from Motorolas cable group, Music Choice evolved into a multi-platform interactive music network based in New York City that reaches millions of consumers across the country. Music Choice is a partnership owned by a consortium, including Comcast, Charter Communications through its acquisition of Time Warner Cable in May 2016, Cox Communications, EMI Music, Microsoft, Motorola/Arris, and Sony Corporation of America. Music Choice launched its first 24-hour interactive music video cable channel, SWRV, in February 2010.