Mixbook was founded by Andrew Laffoon and Aryk Grosz, out of their college apartment, while attending The University of California, Berkeley. Both founders were featured in Inc.’s 2012 30 under 30: America’s Coolest Young Entrepreneurs. The company initially created a solution to help high school groups and students create their own yearbooks. Mixbook launched its photo book editor tool in 2009 providing consumers with a way to create fully customizable photo books with its easy to use design tools. Shortly after in 2010, Mixbook added calendars and photo cards to its product line.