Niantic is a video game company that specializes in augmented reality (AR) games. The company was founded in 2010 as a startup within Google and later became an independent company in 2015. Niantic is best known for developing the popular mobile game, Pokemon Go, which became a cultural phenomenon upon its release in 2016. The company has also developed other AR games such as Ingress and Harry Potter: Wizards Unite. Niantic has partnerships with major companies such as Nintendo, Warner Bros., and the Pokemon Company. The company is committed to sustainability and has implemented various initiatives to reduce its environmental impact.