Maurten is a Swedish company that produces sports nutrition products. The company was founded in 2015 by a group of scientists and athletes who wanted to create a new type of sports drink that would provide athletes with a more efficient source of energy. Maurten's products are based on a patented technology that allows for the creation of hydrogels, which are essentially liquid carbohydrates that turn into a gel when they come into contact with the acid in the stomach. This allows for a more efficient absorption of carbohydrates, which can help athletes perform better and avoid the negative effects of traditional sports drinks. Maurten's products have been used by some of the world's top athletes, including Eliud Kipchoge, who used the company's drink during his record-breaking marathon run in 2019.