Liquid Death is a canned water company that was founded in 2019. The company's mission is to provide an alternative to plastic bottled water and to encourage people to drink more water. Liquid Death's water comes from the Austrian Alps and is packaged in tallboy cans that are designed to look like beer cans. The company's branding is edgy and irreverent, with slogans like "Murder Your Thirst" and "Death to Plastic Bottles". Liquid Death has gained a cult following on social media and has been featured in several media outlets.