Legends is a food, beverage, merchandise, retail, and stadium operations corporation serving entertainment venues and companies. Formed in 2008, Legends is a joint venture of Yankee Global Enterprises and Jerry Jones of the Dallas Cowboys. In 2021, Legends received a majority investment from Sixth Street Partners, who now lead the Legends partnership group alongside co-founders YGE Holdings, LLC, an affiliate of the New York Yankees, and Jones Concessions LP, an affiliate of the Dallas Cowboys.
On October 20, 2008, Cowboys owner Jones and New York Yankees owner George Steinbrenner announced a joint business venture called Legends Hospitality Management LLC which would operate the concessions and merchandising sales at the AT&T Stadium in Arlington, Texas, and at the new Yankee Stadium in the Bronx, New York, along with the stadiums of the Yankees' minor league affiliates. Former Pizza Hut President Michael Rawlings runs the company. The company was also backed by Wall Street investment firm Goldman Sachs and Dallas private equity firm CIC Partners LP.
Legends has since branched out to multiple venues across the world such as the One World Observatory in a 15-year, $875 million contract, Levi's Stadium, Indianapolis Motor Speedway and IndyCar, Banc of California Stadium, Nissan Stadium, Angel Stadium, Golden 1 Center, SoFi Stadium, Allegiant Stadium, University of Southern California, Prudential Center, Notre Dame, the Rose Bowl, Oklahoma Sooners, Dallas Mavericks and numinous other professional and college venues and companies. The company is estimated to be worth around $750 million.
Highest paying job titles at Legends Hospitality include Operations Manager, Account Director, and Partnership Director