Kabam (formerly Watercooler, Inc.) is an interactive entertainment company founded in 2006 and headquartered in San Francisco, CA. with offices in Beijing, Vancouver, Los Angeles, and Austin, Texas. The company creates, develops and publishes massively multiplayer social games (MMSG’s) such as Kingdoms of Camelot, Star Wars: Uprising and Marvel: Contest of Champions for mobile devices. Before expanding into gaming, Kabam established itself as a social applications developer with entertainment and sports communities totaling more than 60 million users. Kabam markets freemium games for mobile devices, and social networking services,. The companys investors include Alibaba, Canaan Partners, Google, MGM, Intel, Pinnacle Ventures, Redpoint Ventures, Warner Bros. and others. The company has focused on developing "real games," or games with immersive gameplay mechanics akin to more traditional MMOs with an emphasis on the spending and gambling of virtual currency. In late 2009, Kabam launched Kingdoms of Camelot, one of the first successful strategy games on Facebook, but in June 2010, the number of players began constantly shrinking. As of April 2015, Kabam has announced a shift in its focus to developing AAA mobile games.