TechStyle Fashion Group, formerly JustFab Inc., is an online subscription fashion retailer that carries selections of shoes, handbags, jewelry, and denim. It offers a personalised shopping experience based on members' indicated fashion preferences. TechStyle Fashion Group is the parent company of a portfolio of five online subscription service brands including JustFab, FabKids, ShoeDazzle and Fabletics. The company was founded by Don Ressler and Adam Goldenberg in March 2010. Kimora Lee Simmons joined JustFab as President and Creative Director in September 2011.