JustFab is an online subscription fashion retailer that carries selections of shoes, handbags, jewelry, and denim. The company was founded in March 2010 by Don Ressler and Adam Goldenberg. JustFab is headquartered in El Segundo, California and operates in the United States, Canada, the United Kingdom, Germany, France, Spain, Sweden, Denmark, the Netherlands, and Australia. The company offers a personalized shopping experience to its members, who receive a selection of items each month based on their style preferences. JustFab has been acquired by TechStyle Fashion Group in 2016.