Insightly, Inc. is a private multinational computer technology company headquartered in San Francisco, California. The company develops cloud-based customer relationship management (CRM) and project management tools for small and medium size businesses. Insightly distributes its CRM and project management tools to customers using a freemium method. As of April, 2016, the company had raised $40 million in funding. The company was founded in Perth, Australia, by Anthony Smith in 2009. The Insightly CRM platform was designed to integrate with Google Apps products. In 2012, the company relocated to San Francisco, where it raised $3 million in funding led by Emergence Capital Partners. Insightly used the funding to develop its CRM tools outside of the Google Apps platform. In December 2012, Insightly released its CRM app for iOS devices. In June 2013, the company launched integration between Microsoft Office and Outlook.