Endeavor Group Holdings, Inc. is an American holding company for talent and media agencies with its primary offices in Beverly Hills, California, United States. The company was founded in April 2009 after the merger of the William Morris Agency and the original Endeavor Talent Agency. Endeavor represents artists in film, television, music, theater, digital media, and publishing. It also represents the NFL and NHL. Endeavor owns the Ultimate Fighting Championship and Miss Universe. It is headed by CEO Ari Emanuel and executive chairman Patrick Whitesell. The group used to own film and television production company Endeavor Content, but sold a majority stake in that division to South Korean entertainment and retail company CJ ENM in January 2022, with the company subsequently being renamed to Fifth Season.