Crossmark, Inc., stylized as CROSSMARK, is a sales and marketing services company that operates within the consumer goods industry. The company was established in 1905 by Willis Johnson and E. Leslie Hunt in Fort Smith, Arkansas as a provision supply point for groups traveling to the Oklahoma Territory. Crossmark contributes research and data to the Food Marketing Institute. The company serves grocery, mass, club, drug, convenience store, and home improvement channels. In 1997, Crossmark was one of three companies that collectively controlled 75 percent of the sales and marketing services industry. In 2012, The Dallas Morning News reported that the Plano, Texas-based Crossmark had 34,000 employees and has an estimated annual revenue of $1 billion. In December 2012, a majority of the company was sold to the private equity firm Warburg Pincus.November, 2013, Crossmark acquired the assets of PromoWorks Crossmarks services include headquarter sales, retail merchandising, in-store data collection, event marketing, retail technology, and retail analytics.