iFIT is a health and wellness company that provides interactive fitness experiences through its connected fitness equipment, wearables, and digital content. The company's products and services include treadmills, bikes, ellipticals, rowers, strength equipment, and streaming content that can be accessed through its iFIT app. iFIT's mission is to make fitness accessible, convenient, and fun for everyone, regardless of their fitness level or location. The company was founded in 1977 and is headquartered in Logan, Utah.