GfK is a world-leading provider of data and analytics to the consumer goods industry. It is headquartered in Nuremberg, Germany.
GfK was founded in 1934 as GfK-Nürnberg Gesellschaft für Konsumforschung e.V. The company’s founding management board included the future German Minister of Economic Affairs and Federal Chancellor Ludwig Erhard.
The GfK-Telemeter is a device to measure the TV ratings. It is deployed in a representative subset of households and registers the selected channel second by second, while differentiating between registered users.
Highest paying job titles at GfK AG include Data Engineer, Research Director, and Research Manager