Fitbit is an American consumer electronics and fitness company. It produces wireless-enabled wearable technology physical fitness monitors and activity trackers such as smartwatches, pedometers and monitors for heart rate, quality of sleep, and stairs climbed as well as related software. It was acquired by Google in 2021.
In 2019, Fitbit was the fifth largest wearable technology company in shipments. The company has sold more than 100 million devices and has 28 million users. Products are sold in 39,000 retail stores and in over 100 countries.