Fitbit is a consumer electronics and fitness company that produces wearable fitness trackers and smartwatches. The company was founded in 2007 by James Park and Eric Friedman and is headquartered in San Francisco, California. Fitbit's products track various health metrics such as steps taken, heart rate, and sleep quality. The company's mission is to empower and inspire people to live a healthier, more active lifestyle. Fitbit has sold over 100 million devices and has partnerships with companies like Adidas and Google.