Direct Line Insurance Group PLC is a British insurance company headquartered in Bromley, United Kingdom. The company was founded in 1985 and was the first insurance company in the UK to sell insurance policies directly to customers over the phone. Direct Line Insurance Group offers a range of insurance products including car, home, pet, and travel insurance. The company operates primarily in the UK, but also has a presence in Italy and Germany. Direct Line Insurance Group is committed to sustainability and has implemented various initiatives to reduce its environmental impact.