CircleUp Growth Partners is a venture capital firm that invests in consumer and retail companies. The firm was founded in 2012 and is based in Palo Alto, California. CircleUp Growth Partners seeks to invest in companies that are using technology to disrupt traditional industries. The firm has a data-driven approach to investing and uses machine learning to identify promising companies. CircleUp Growth Partners has invested in companies such as Hubble Contacts, Dirty Lemon, and Rothy's.