Braun GmbH "brown"; German: [b?a?n]), formerly Braun AG, is a German consumer products company based in Kronberg im Taunus, Germany. From 1984 until 2007, Braun was a wholly owned subsidiary of The Gillette Company, which had purchased a controlling interest in the company in 1967. Braun is now a wholly owned subsidiary of Procter & Gamble, which acquired Gillette in 2005. In 2012, De'Longhi bought perpetual rights from Procter & Gamble to manufacture Braun-branded products in the small appliance segment, but Procter & Gamble continues to own the Braun brand.