Brandwatch is a digital consumer intelligence company headquartered in Brighton, England. Brandwatch sells six different products: Consumer Research, Audiences, Vizia, Qriously, Reviews and BuzzSumo. Brandwatch Consumer Research is a "self-serve application" or software as a service, which archives social media data in order to provide companies with information and the means to track specific segments to analyse their brands' online presence.
The tool's coverage includes blogs, news sites, forums, videos, reviews, images, and social networks, including Twitter, Facebook, Instagram, and Reddit. Users can search data by using text and image Search, and use charting, categorisation, sentiment analysis and other features to provide further information and analysis. Brandwatch has access to over 80 million sources.