Brandwatch is a social media monitoring company headquartered in Brighton, England. Brandwatch is a "self-serve application" or software as a service, which archives social media data in order to provide companies with information and the means to track specific segments to analyse their brands' online presence. The tools coverage includes blogs, news sites, forums and social networks such as Twitter and Facebook. Users can search data, and use charting, categorisation, sentiment analysis and other features to provide further information and analysis. Brandwatch has access to over 80 million sources. The company was founded in 2005 by CEO Giles Palmer, in Brighton, England. Palmer initially co-founded a web-engineering firm called Runtime Collective, later named Magpie, in April 2000. In 2004, Palmer and the firm won a contract with the British government to build a search engine. After raising funds to take the search engine in a different direction, Brandwatch was created and completed by 2005. Magpie later became Brandwatch and launched in 2007.