BeenVerified is a background check company that provides consumer initiated criminal background and people search services through its website "BeenVerified.com" for profit as well as its mobile application "Background Check App." The company also launched additional mobile applications including a reverse number look up called NumberGuru and a registered sex offender tracking app that uses augmented reality to locate sex offenders. Founded in 2007, Josh Levy and Ross Cohen launched BeenVerified in 2009 and began advertising on national television. Initially, the company included a service called StandOut that allowed people to check and verify their own background information to use as a marketing tool online in the form of an embeddable seal as well as see what information employers could potentially find out about them. Levy and Cohen have discussed the companys pivot from originally focusing on the small business market to becoming a consumer-focused background check service in Inc. and CIO Magazine.