Beachbody, LLC is a privately-held American multi-level marketing company that uses direct response infomercials, e-commerce, and individual sales consultants to sell home-exercise videos and dietary supplements. The company was founded in 1998 in Santa Monica, California. Beachbody's most popular product is a home workout DVD series called P90X, which has sold more than 4.2 million copies. The company also offers a line of nutritional supplements under the brand name of Beachbody Performance. Beachbody has been recognized by Inc. magazine as one of the fastest-growing companies in America for six years in a row.