Appodeal is a mobile ad mediation platform that helps mobile app publishers maximize their ad revenue through ad network optimization, ad format optimization, and ad revenue data analytics. The company was founded in 2015 and is headquartered in San Francisco, California. Appodeal's platform is designed to help app developers and publishers monetize their apps more effectively by providing them with access to a wide range of ad networks and ad formats, as well as real-time data analytics and optimization tools. The company's mission is to help app developers and publishers build sustainable businesses by providing them with the tools and insights they need to succeed in the highly competitive mobile app market.