Adorama is a retail company that specializes in photography and electronics. The company was founded in 1974 and is headquartered in New York City. Adorama offers a wide range of products including cameras, lenses, lighting equipment, computers, and audio equipment. The company also provides various services such as equipment rentals, trade-ins, and repairs. Adorama has a strong online presence and operates a popular e-commerce website. The company has won several awards for its customer service and has been recognized as one of the top retailers in the photography industry.