Action is a Dutch discount store chain that offers a wide range of household goods, clothing, and other consumer products. The company was founded in 1993 and is headquartered in Amsterdam, Netherlands. Action operates over 1,700 stores in 11 European countries, including the Netherlands, Germany, France, and Spain. The company has a reputation for offering low prices and a constantly changing selection of products. Action has experienced rapid growth in recent years and is one of the largest discount retailers in Europe.