Articles about Memory
The peak-end rule: Why you make terrible life choices
The peak-end rule serves a key evolutionary purpose – it helps us avoid devoting more brain capacity to memories we don’t need. Knowing about this cognitive quirk helps us use it to our advantage.
This is the best trick to remember someone’s name
Next time you need to remember someone's name before an event, try speaking the name out loud. It's one of the best learning and memory tricks there is.
Research reveals: How to create happy memories that will last a lifetime
Latest research on how to create memories for a happier life.