Apple

Steve Jobs may have been one of the greatest minds of our time, but he didn’t come across that way when he was launching the Apple 1 computer back in the mid-70s. According to letters written by Mike Rose in 1976, a Silicon Valley advertising executive, after speaking with Jobs on the phone he found the project they were working on to be “flakey” and even called him a “joker.” … Read More

The lesson of the California Roll is simple — people don’t want something truly new, they want the familiar done differently. Interestingly, this lesson applies just as much to the spread of innovation as it does to tastes in food. Read More

Here is the transcript (and video) of Tim Cook’s commencement speech to Duke’s Class of 2018. Read More

Apple may have made radical changes to the way the world communicates, but we can also learn something from Steve Jobs’ life before the company. Read More

The romanticized image of entrepreneurs is a picture of youth: a 20-something individual with disruptive ideas, boundless energy and a still-sharp mind. Silicon Valley has bet on this image for years. But is this right? Far from it. Read More

It’s graduation season, and we here at Ladders have decided to take a look back and showcase some past commencement addresses that stand the test of time. Here is the full transcript of Tim Cook’s commencement address to MIT’s Class of 2017. Read More

After an iPhone X engineer brought his daughter to the Apple campus, he was fired after she posted a YouTube video of her visit that went viral. Read More

Apple is hiring a trainer to teach its artificially-intelligent voice interface, Siri, to have “serious conversations.” Would you trust it? … Read More

With its round, glass structures, the new headquarters is built according to the final plan created by the company’s founder all the way back in 2011. Read More