Life is a series of games. Sometimes you lose, sometimes you win. We all know this.
And yet, we often keep on playing games we lose. Why is that? Don’t you like winning? I do. You know what I don’t like? Losing.
I don’t mind losing a few games, but overall, I want to win. And I don’t think you’re any different. I’ve never met a person who said, “I LOVE to lose.”
That person doesn’t exist. People who pretend they don’t mind losing gave up on life years ago. I get it. Life is hard and when you lose a lot, you become numb. That’s why this concept is so important.
Look, you can be the most optimistic and thick-skinned person in the world, but if you always lose, you’ll go crazy. You can read as many self-help books as you want, and master any kind of subtle art you want, but if you lose, all that shit goes out the window.
I don’t understand why people are never honest about losing. It hurts. And this is coming from a person who’s not even that competitive.
I always played sports as a kid. And even though I was pissed off when I lost, I could let it go. I had friends who were so competitive that they couldn’t stop before they won something.
Didn’t matter what it was: 1 on 1 basketball, video games, table tennis, foosball, whatever.
It’s not in our nature to be happy when we lose. You know how most people solve this problem? They give up!
That’s the saddest thing I’m currently seeing. And I see this a lot. Every time talented people give up their career and become minimalist yoga practitioners who live off the land, I see someone who stopped playing.
Of course, this is not the case for everyone. But let’s be real. I’ve been there before. When I started my business in 2010, I hit a wall after three years. I stopped playing the entrepreneurship game and decided to climb the corporate ladder.
When I worked at a corporation, I realized that it was not a game I was good at. I stopped climbing the corporate ladder.
Find A Different Game
To be honest, if you’re not good at a particular game, it’s better to stop. Go and find a different game you can win at. But don’t give up and live in the woods.
Jerry Seinfeld explained this concept best in an episode of Comedians In Cars Getting Coffee. In the episode with Eddie Murphy, they talked about why companies that are in second place should just quit. Jerry said:
“All these companies that are in second place that hang in there. Why don’t you just quit? Avis, Colgate, RC Cola, just quit. How sad is it to work at these places? You’re never going to catch them [the #1 company]. Pepsi… You’re never gonna catch them.”
Obviously, Jerry is joking here. But there’s a lot of wisdom there. If you can’t be number one, why play? If you can’t win, it’s just a hobby (nothing wrong with hobbies, though). Quit that game and start playing a game you can win.
Let me give you a recent example. A lot of people told me I should make YouTube videos. I’ve been teaching productivity and writing for several years. And I also have a podcast.
It didn’t sound like a bad idea to me. So I got into the YouTube game. I’ve published 38 videos on my channel and tried many different strategies to reach more people. My conclusion? I wasn’t even close to the top performers on YouTube in my field. So I quit.
The same thing is true for my podcast. The difference is that my podcast takes less time and is more fun to create. But still, I never came close to the top podcasts in my category. That’s why I allocate less time and resources to it.
Win More Than You Lose
When it comes to content creation and monetization, my main focus is on blogging, teaching, and publishing books. I’m good at those things and the results are much better—and so are the rewards.
For example, my book Think Straight has been consistently sitting at the top of its category. And even though I might not be #1 in certain categories, I’m very close.
That’s the key. Seinfeld was joking when he said that Pepsi should quit. I think he’s more referring to the players that are not even at the top. In this case, Pepsi is pretty close to Coca-Cola. Will they ever catch them? We don’t know but they are up there.
Can you see the top of your field? Can you finish in the top 10? If so, you have a chance to win. And sometimes, you don’t even have to be #1. If you’re at the top, you will still reap the benefits, just like Avis, Pepsi, etc.
But if you can’t be at the top, I would find a different game. In This Is Marketing, Seth Godin wrote about how we only see the winners in any given field:
“We hear about the outliers, the kids who make millions of dollars a year with their YouTube channel or the fashionista with millions of followers. But becoming an outlier isn’t a strategy. It’s a wish.”
We don’t see all the people who lost. The winners are highly visible, especially in desirable fields. Those folks are the famous outliers. But that doesn’t mean you can’t win at other games.
It’s pretty harsh. And a lot of people don’t agree with this theory (I already received a bunch of emails from angry people). But that’s not a surprise. Just look at how many people work at places that don’t even compete.
Pick Your Games Wisely
There are a lot of games that I lost—which is never a good feeling. When I realized I didn’t even come close to success on YouTube, I had to pull the plug. It simply wasn’t yielding any significant results.
Another example is individual stock picking. That’s really not my game. So I stopped doing that. Instead, I invest in index funds and real estate.
Sometimes, you don’t need to go on forever to draw conclusions. “But what about persistence?” Well, you can’t be persistent with everything. I’d rather be persistent with one or two games that I’m good at. You only have so much energy every day. Can you do it all?
I don’t know about you, but I certainly can’t. This concept is not for everyone. There will always be delusional people who say, “Look at often Thomas Edison failed!” Sure, but he played the invention game and was winning overall.
There’s nothing wrong with quitting so you can win at something else. Just don’t settle for average. Again, Seth Godin has excellent thoughts on this:
“Quit or be exceptional. Average is for losers.”
And you know what? Maybe it’s not the right time to win. Maybe you’ll lose at something and come back at a later stage. So when you quit a game, it’s not forever. Sometimes you have to quit to get better so you can win later.
Either way, when I focus on too many things at the same time, I start dropping the ball more often. I make mistakes, I forget things, I slack off. You can’t have that if you want to win.
Winning ain’t easy. And there’s little room at the top. But that doesn’t mean you can’t be at the top of your game. You just have to pick a game you can win at.