Senior Director, Product Marketing Jobs

Explore Senior Director, Product Marketing opportunities for experienced marketing leaders ready to shape product strategy, strengthen market positioning, and guide high-impact go-to-market execution. Ladders features vetted professional jobs paying $100,000 or more, including senior roles at companies seeking leaders who can connect customer insight, product value, and business growth.

What Does a Senior Director of Product Marketing Do?

Senior Directors of Product Marketing lead the strategy and teams responsible for bringing products to market. They translate customer needs and competitive intelligence into clear positioning, messaging, launch plans, and sales enablement. Working closely with product, sales, demand generation, and executive leaders, they help align product roadmaps with market opportunities and company goals.

Common Responsibilities

  • Set product marketing strategy, positioning, and messaging across product lines.
  • Lead market research, customer segmentation, and competitive analysis.
  • Develop go-to-market plans and oversee product launches and lifecycle programs.
  • Equip sales and customer-facing teams with compelling narratives and resources.
  • Build, mentor, and scale product marketing teams.
  • Measure marketing and launch performance, then use insights to improve results.

Qualifications Employers Often Seek

Employers commonly look for substantial product marketing experience, a record of leading successful launches, and demonstrated people-management skills. Strong candidates combine strategic thinking with clear communication, analytical ability, customer empathy, and the confidence to influence stakeholders across an organization. Experience in a specific industry, business model, or product category may also be preferred.

Find Senior Product Marketing Leadership Roles

Whether you specialize in enterprise software, consumer products, healthcare, or another market, Ladders can help you discover vetted senior opportunities with compensation of $100,000 or more. Browse Senior Director, Product Marketing jobs to find roles that match your leadership experience, industry knowledge, and career goals.

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$125K - $170K *

Join a team that's driving strategic financial initiatives across the organization. Collaborate with cross-functional leaders to enhance decision-making, support product analysis, and optimize budgeti...

Friendly, WVRemote

2 weeks ago

  •   5 - 7 years exp.  •   Finance & Insurance

$150K - $180K *

Drive mutual success as a strategic partner in vendor management, fostering relationships, optimizing revenue growth and aligning business goals through expert collaboration and FinOps knowledge...

United StatesRemote

Reposted 2 days ago

  •   5 - 7 years exp.  •   Technical Services

$130K - $155K *

Champion data-driven decision-making by developing advanced forecasting and simulation models to enhance customer retention and business strategies, translating complex data into actionable insights f...

RemoteRemote

Today

  •   5 - 7 years exp.  •   Telecommunications & Hardware

$72K - $99K *

Unlock the potential of marketing operations by managing our MarTech stack, optimizing processes, and collaborating across teams to drive growth and efficiency in marketing initiatives...

United StatesRemote

1 week ago

  •   Less than 5 years exp.  •   Enterprise Technology

$106K - $181K *

Lead the risk and compliance strategy for payment products, driving cross-functional collaboration and ensuring successful launches. Own product roadmaps, manage backlogs, and leverage AI tools to enh...

Richardson, TXRemote

5 days ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$88K - $120K *

Explore innovative marketing automation solutions by collaborating with teams to implement Salesforce Marketing Cloud technologies, ensuring high-quality execution and strategic alignment for client c...

United StatesRemote

6 days ago

  •   5 - 7 years exp.  •   Information Technology

$120K - $130K *

Drive revenue growth and cultivate strategic partnerships by leveraging your sales expertise. Collaborate across teams to deliver innovative solutions, effective proposals, and maintain relationships...

United StatesRemote

Reposted today

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$125K - $150K *

Drive strategic account growth by managing key customer relationships, executing sales strategies, and collaborating with cross-functional teams. This remote role requires frequent travel to build con...

Chicago, ILRemote

1 week ago

  •   8 - 10 years exp.  •   Manufacturing & Automotive

$150K - $175K *

Shape the future of healthcare by driving product marketing strategies, collaborating with cross-functional teams, and leading impactful sales enablement initiatives to enhance access to quality care...

New York, NYRemote

2 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$110K - $130K *

Drive impactful cost management strategies, oversee project budgets, and enhance client value through effective analysis and reporting. Collaborate with diverse teams to foster relationships and suppo...

Birmingham, ALRemote

2 weeks ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$150K - $200K *

Join a dynamic team to drive growth in the pharmaceutical sector, leveraging your expertise to build relationships, win new business, and deliver impactful solutions that enhance brand performance and...

RemoteRemote

3 days ago

  •   5 - 7 years exp.  •   Business Services

$130K - $155K *

Join a team that's dedicated to driving customer success through strategic engagement. You'll manage relationships, solve complex problems, and collaborate with cross-functional teams to enhance the B...

New York, NYRemote

3 days ago

  •   5 - 7 years exp.  •   Technical Services

$210K - $250K *

Transform the payments landscape by leading strategy and execution across product, engineering, and operations. Drive growth and innovation in embedded payments, ensuring alignment and measurable outc...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$110K - $130K *

Lead the charge in total rewards management, overseeing payroll and benefits operations while enhancing employee experience through effective process improvements and cross-functional collaboration...

Dallas, TXRemote

3 days ago

  •   5 - 7 years exp.  •   Finance & Insurance

$164K - $262K *

Partner with us to navigate the complexities of mortgage regulation while supporting innovative product development. This role offers a unique opportunity to influence the legal landscape of consumer...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Real Estate & Construction

$105K - $115K *

Join a team that's focused on diversifying paid media channels and optimizing conversion strategies. You'll lead initiatives across affiliate, programmatic, and social platforms to enhance member acqu...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Healthcare

$217K - $271K *

Launch your career by owning the national Field Excellence model, managing operations for a groundbreaking oncology therapy. Collaborate with sales leaders to enhance prescriber access and streamline...

United StatesRemote

1 week ago

  •   11 - 15 years exp.  •   Pharmaceuticals & Biotech

$126K - $185K *

Analyze and develop Large Enterprise sales opportunities, ensuring customer satisfaction and strategic account management to maximize revenue. Collaborate with clients to introduce solutions and maint...

California, USRemote

Reposted today

  •   8 - 10 years exp.  •   Telecommunications & Hardware

$90K - $120K *

Join a dynamic team to drive customer activation and retention strategies across the prescription lifecycle. Collaborate cross-functionally to optimize customer journeys and deliver measurable growth...

RemoteRemote

Reposted 1 week ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$110K - $145K *

Lead strategic communications initiatives for purpose-driven clients, managing relationships and executing impactful campaigns. Drive policy proposals and content development while overseeing a talent...

Washington, USRemote

1 week ago

  •   5 - 7 years exp.  •   Business Services

$150K - $159K *

Lead the charge in transforming audience intelligence through innovative product strategies, enhancing consumer insights and data-driven solutions for brands and partners while ensuring privacy and co...

United StatesRemote

6 days ago

  •   5 - 7 years exp.  •   Enterprise Technology

$100K - $120K *

Lead organic growth strategies for high-value accounts, driving retention and expansion with minimal oversight. Mentor junior strategists, set measurement standards, and support sales efforts while en...

United StatesRemote

3 weeks ago

  •   Less than 5 years exp.  •   Enterprise Technology

$178K - $294K *

Join a team that's redefining data engineering and analytics. Lead strategy, architecture, and execution of scalable data solutions while mentoring professionals and driving business outcomes through...

United StatesRemote

Reposted 2 weeks ago

  •   8 - 10 years exp.  •   Finance & Insurance

$158K - $250K *

Join a team that's redefining market access strategies in the pharma industry. Leverage your expertise in managed care and payer relationships to drive coverage and reimbursement for innovative therap...

RemoteRemote

4 days ago

  •   11 - 15 years exp.  •   Pharmaceuticals & Biotech

$122K - $176K *

Join a team that's redefining cybersecurity marketing. Leverage your expertise to craft compelling narratives, drive product launches, and influence stakeholders, all while contributing to a rapidly g...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

Frequently Asked Questions (FAQ)

  • What does a Senior Director of Product Marketing do?question toggle

    A Senior Director of Product Marketing leads product positioning, messaging, market insights, go-to-market strategy, launches, and sales enablement. The role typically includes managing a team and partnering with product, sales, and executive leadership.

  • What qualifications are common for Senior Director, Product Marketing jobs?question toggle

    Employers often seek extensive product marketing experience, a track record of successful launches, strong strategic and analytical skills, cross-functional influence, and experience hiring or managing teams. Requirements vary by company and industry.

  • How much do Senior Director, Product Marketing jobs pay?question toggle

    Compensation varies based on factors such as company, location, industry, and scope of responsibility. Ladders focuses on vetted professional jobs paying $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Senior Director, Product Marketing jobs?question toggle

    You can browse Senior Director, Product Marketing listings on Ladders, which features vetted professional opportunities with compensation of $100,000 or more.