Senior Director, Product Marketing Jobs

Explore Senior Director, Product Marketing opportunities for experienced marketing leaders ready to shape product strategy, strengthen market positioning, and guide high-impact go-to-market execution. Ladders features vetted professional jobs paying $100,000 or more, including senior roles at companies seeking leaders who can connect customer insight, product value, and business growth.

What Does a Senior Director of Product Marketing Do?

Senior Directors of Product Marketing lead the strategy and teams responsible for bringing products to market. They translate customer needs and competitive intelligence into clear positioning, messaging, launch plans, and sales enablement. Working closely with product, sales, demand generation, and executive leaders, they help align product roadmaps with market opportunities and company goals.

Common Responsibilities

  • Set product marketing strategy, positioning, and messaging across product lines.
  • Lead market research, customer segmentation, and competitive analysis.
  • Develop go-to-market plans and oversee product launches and lifecycle programs.
  • Equip sales and customer-facing teams with compelling narratives and resources.
  • Build, mentor, and scale product marketing teams.
  • Measure marketing and launch performance, then use insights to improve results.

Qualifications Employers Often Seek

Employers commonly look for substantial product marketing experience, a record of leading successful launches, and demonstrated people-management skills. Strong candidates combine strategic thinking with clear communication, analytical ability, customer empathy, and the confidence to influence stakeholders across an organization. Experience in a specific industry, business model, or product category may also be preferred.

Find Senior Product Marketing Leadership Roles

Whether you specialize in enterprise software, consumer products, healthcare, or another market, Ladders can help you discover vetted senior opportunities with compensation of $100,000 or more. Browse Senior Director, Product Marketing jobs to find roles that match your leadership experience, industry knowledge, and career goals.

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$110K - $150K *

Lead the charge in defining and executing product strategies for Benefits, collaborating with cross-functional teams to drive innovation and deliver customer value through data-driven insights and aut...

United StatesRemote

3 weeks ago

  •   5 - 7 years exp.  •   Enterprise Technology

$232K - $348K *

Elevate customer understanding by leading analytics teams to deliver actionable insights that drive strategic decisions and enhance customer experiences across diverse markets and stakeholders...

United StatesRemote

2 weeks ago

  •   11 - 15 years exp.  •   Pharmaceuticals & Biotech

$125K - $150K *

Lead the charge in enhancing customer support by managing Tier 3 Support and Support Engineering teams. Drive technical resolutions, streamline escalations, and foster team development within a dynami...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Healthcare

$230K - $285K *

Transform your career by leading engineering excellence for a cutting-edge CRM platform. Drive strategy, architecture, and team growth while ensuring quality and security in a collaborative environmen...

United StatesRemote

2 weeks ago

  •   11 - 15 years exp.  •   Business Services

$143K - $175K *

Take ownership of the AI portfolio launch, driving positioning, messaging, and project management across teams. Collaborate with leadership to shape go-to-market strategies and ensure clear communicat...

Austin, TXRemote

1 week ago

  •   Less than 5 years exp.  •   Transportation

$106K - $151K *

Reimagine customer engagement in the IoT space, driving innovative solutions for small to medium businesses. Leverage your sales expertise to navigate complex negotiations and build lasting relations...

United StatesRemote

Reposted 2 days ago

  •   Less than 5 years exp.  •   Enterprise Technology

$120K - $150K *

Drive growth by owning the self-serve revenue engine, optimizing user experiences, and leading experimentation to boost conversions. Collaborate across teams to enhance product adoption and revenue, p...

United StatesRemote

4 days ago

  •   5 - 7 years exp.  •   Media

$135K - $160K *

Shape the future of K-12 sales by leading a dynamic team of Account Executives. Drive performance through strategic planning, precise forecasting, and collaborative initiatives to achieve growth targe...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Education, Government & Non-Profit

$147K - $220K *

Drive strategic enterprise sales by engaging C-suite executives and managing complex deals in regulated industries. Own the full sales lifecycle, ensuring revenue growth and client satisfaction throug...

RemoteRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$147K - $220K *

Elevate your career by driving enterprise sales in regulated industries. Own the full sales lifecycle, engage C-suite executives, and lead complex negotiations to achieve ambitious revenue targets whi...

Colorado, USRemote

1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$130K - $155K *

Join a team that's redefining product marketing by crafting compelling narratives and lifecycle campaigns that drive customer engagement and platform adoption across diverse segments. Collaborate with...

United StatesRemote

5 days ago

  •   8 - 10 years exp.  •   Information Technology

$120K - $145K *

Grow your career with a dynamic leadership role overseeing sales strategies and team development in the Chromatography & Mass Spectrometry sectors, driving revenue growth and customer satisfaction thr...

Texas, USRemote

1 week ago

  •   5 - 7 years exp.  •   Pharmaceuticals & Biotech

$143K - $194K *

Join a team that drives the execution of integrated media plans, ensuring compliance and operational excellence. Collaborate with cross-functional teams while enhancing brand strategies in healthcare...

United StatesRemote

Reposted 6 days ago

  •   Less than 5 years exp.  •   Pharmaceuticals & Biotech

$80K - $95K *

Pioneer engaging content strategies that educate stakeholders on data center infrastructure. Streamline cross-platform media development to build awareness and credibility, leveraging your storytellin...

Dallas, TXRemote

Reposted today

  •   Less than 5 years exp.  •   Real Estate & Construction

$130K - $180K *

Innovate your career by leading product strategy and execution in AI-driven simulation and autonomy. Collaborate with customers and technical teams to transform complex needs into impactful product so...

San Francisco, CARemote

3 weeks ago

  •   Less than 5 years exp.  •   Information Technology

$155K - $160K *

Drive the data and AI strategy by collaborating with clients, shaping predictive roadmaps, and translating complex problems into actionable product development, enhancing customer-facing analytics and...

United StatesRemote

Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Consumer Technology

$205K - $231K *

Champion the Athena member experience by leading cross-functional teams to enhance vulnerability management and remediation processes, ensuring a seamless workflow for enterprise customers in a fast-p...

United StatesRemote

2 weeks ago

  •   5 - 7 years exp.  •   Information Technology

$168K - $231K *

Drive transformation by partnering with cross-functional teams to design and implement effective product operations, ensuring alignment with strategic goals and enhancing organizational effectiveness...

United StatesRemote

1 week ago

  •   8 - 10 years exp.  •   Healthcare

$100K - $120K *

Join our team to drive growth by reactivating lapsed accounts and expanding our advertising measurement solutions across various sectors. This sales-focused role combines prospecting and program manag...

United StatesRemote

Reposted today

  •   Less than 5 years exp.  •   Media

$110K - $140K *

Drive product innovation by leading the development of AI-enabled solutions for public sector agencies, enhancing early childhood systems through strategic vision, technical architecture, and customer...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$138K - $221K *

Unlock the potential of optical networking solutions for AI connectivity, leading strategic engagements with North American CSPs. Drive commercialization and product roadmap development while balancin...

RemoteRemote

1 week ago

  •   8 - 10 years exp.  •   Telecommunications & Hardware

$244K - $305K *

Drive financial strategy and analysis for global commercialization efforts, partnering with cross-functional teams to enhance decision-making and support successful product launches in the biopharmace...

United StatesRemote

3 weeks ago

  •   11 - 15 years exp.  •   Pharmaceuticals & Biotech

$91K - $190K *

Drive the charge in advancing Anaplan strategies, leading diverse teams to optimize solutions that align with business objectives. Collaborate with stakeholders to enhance the Anaplan ecosystem and en...

United StatesRemote

4 days ago

  •   Less than 5 years exp.  •   Finance & Insurance

$192K - $252K *

Unlock your potential by leading global technical support engineering, driving customer issue resolution, and enhancing service delivery across product lifecycles while collaborating with cross-functi...

CanadaRemote

3 weeks ago

  •   11 - 15 years exp.  •   Manufacturing & Automotive

$180K - $200K *

Empower partner operations by leading strategy, optimizing processes, and enhancing tools for a diverse global partner ecosystem. Collaborate cross-functionally to ensure scalable infrastructure and m...

United StatesRemote

2 weeks ago

  •   8 - 10 years exp.  •   Information Technology

Frequently Asked Questions (FAQ)

  • What does a Senior Director of Product Marketing do?question toggle

    A Senior Director of Product Marketing leads product positioning, messaging, market insights, go-to-market strategy, launches, and sales enablement. The role typically includes managing a team and partnering with product, sales, and executive leadership.

  • What qualifications are common for Senior Director, Product Marketing jobs?question toggle

    Employers often seek extensive product marketing experience, a track record of successful launches, strong strategic and analytical skills, cross-functional influence, and experience hiring or managing teams. Requirements vary by company and industry.

  • How much do Senior Director, Product Marketing jobs pay?question toggle

    Compensation varies based on factors such as company, location, industry, and scope of responsibility. Ladders focuses on vetted professional jobs paying $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Senior Director, Product Marketing jobs?question toggle

    You can browse Senior Director, Product Marketing listings on Ladders, which features vetted professional opportunities with compensation of $100,000 or more.