Senior Director, Product Marketing Jobs

Explore Senior Director, Product Marketing opportunities for experienced marketing leaders ready to shape product strategy, strengthen market positioning, and guide high-impact go-to-market execution. Ladders features vetted professional jobs paying $100,000 or more, including senior roles at companies seeking leaders who can connect customer insight, product value, and business growth.

What Does a Senior Director of Product Marketing Do?

Senior Directors of Product Marketing lead the strategy and teams responsible for bringing products to market. They translate customer needs and competitive intelligence into clear positioning, messaging, launch plans, and sales enablement. Working closely with product, sales, demand generation, and executive leaders, they help align product roadmaps with market opportunities and company goals.

Common Responsibilities

  • Set product marketing strategy, positioning, and messaging across product lines.
  • Lead market research, customer segmentation, and competitive analysis.
  • Develop go-to-market plans and oversee product launches and lifecycle programs.
  • Equip sales and customer-facing teams with compelling narratives and resources.
  • Build, mentor, and scale product marketing teams.
  • Measure marketing and launch performance, then use insights to improve results.

Qualifications Employers Often Seek

Employers commonly look for substantial product marketing experience, a record of leading successful launches, and demonstrated people-management skills. Strong candidates combine strategic thinking with clear communication, analytical ability, customer empathy, and the confidence to influence stakeholders across an organization. Experience in a specific industry, business model, or product category may also be preferred.

Find Senior Product Marketing Leadership Roles

Whether you specialize in enterprise software, consumer products, healthcare, or another market, Ladders can help you discover vetted senior opportunities with compensation of $100,000 or more. Browse Senior Director, Product Marketing jobs to find roles that match your leadership experience, industry knowledge, and career goals.

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$111K - $139K *

Lead the charge in defining and enhancing financial data search capabilities, collaborating with cross-functional teams to deliver actionable insights and improve user experience across the platform...

CanadaRemote

2 weeks ago

  •   Less than 5 years exp.  •   Consumer Technology

$110K - $130K *

Partner with us to transform customer experience operations into a seamless, data-driven journey. Your leadership will unify departments for consistency, enabling effective strategies that enhance cus...

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Reposted 2 weeks ago

  •   Less than 5 years exp.  •   Legal & Accounting

$135K - $227K *

Lead the strategy and execution of workforce management for customer operations, optimizing staffing and performance through data-driven insights. Collaborate with senior leaders to enhance service le...

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2 weeks ago

  •   8 - 10 years exp.  •   Real Estate & Construction

$80K - $130K *

Transform user engagement by leading seasonal campaigns and communications, ensuring tailored messaging for diverse audiences. Drive insights through experimentation and collaboration to enhance digit...

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4 days ago

  •   5 - 7 years exp.  •   Education, Government & Non-Profit

$175K - $210K *

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Reposted today

  •   5 - 7 years exp.  •   Enterprise Technology

$160K - $180K *

Lead strategic health plan implementations and optimize client solutions. Drive cross-functional collaboration, manage complex projects, and enhance operational workflows to ensure successful launches...

United StatesRemote

6 days ago

  •   Less than 5 years exp.  •   Healthcare

$153K - $231K *

Join a team that's shaping the future of networking and cloud solutions. Leverage your technical expertise to create impactful content and demos, collaborating with sales and product teams to drive cu...

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Reposted yesterday

  •   8 - 10 years exp.  •   Information Technology

$185K - $210K *

Engage with clients to drive retention and growth strategies, fostering deep relationships and collaboration across teams. Leverage market insights to enhance product offerings and ensure client succe...

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3 weeks ago

  •   Less than 5 years exp.  •   Healthcare

$125K - $150K *

Shape the future of business operations by defining and deploying strategic solutions. Lead cross-functional teams to enhance efficiency, establish success metrics, and foster an inclusive environment...

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1 week ago

  •   8 - 10 years exp.  •   Hospitality & Recreation

$235K - $265K *

Champion product innovation by leading a dynamic team to define strategy, drive decisions, and ensure successful launches that align with company growth and customer needs in the health technology sec...

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3 weeks ago

  •   11 - 15 years exp.  •   Healthcare

$138K - $173K *

Join a team that's transforming manufacturing through digital solutions. Lead cross-functional initiatives, drive process improvements, and ensure seamless integration of technology to enhance operati...

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1 week ago

  •   8 - 10 years exp.  •   Real Estate & Construction

$153K - $213K *

Partner with us to enhance the consumer checkout experience by designing intuitive payment selection options, driving user clarity, and leading cross-functional collaboration to deliver innovative pro...

CanadaRemote

Reposted 1 month ago

  •   5 - 7 years exp.  •   Finance & Insurance

$170K - $180K *

Lead the strategic execution of commercial planning and sales coverage, aligning cross-functional teams to drive profitable growth. Oversee territory design, customer segmentation, and annual planning...

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4 weeks ago

  •   8 - 10 years exp.  •   Healthcare

$185K - $265K *

Engage in strategic leadership to design and implement partner programs that drive pipeline growth, enhance partner enablement, and ensure operational excellence across cross-functional teams for scal...

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6 days ago

  •   8 - 10 years exp.  •   Information Technology

$150K - $180K *

Empower our marketing initiatives by leading enterprise programs and events strategy. Drive alignment across teams, manage budgets, and ensure impactful experiences that enhance brand visibility and s...

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3 weeks ago

  •   8 - 10 years exp.  •   Information Technology

$170K - $179K *

Transform customer success by leading a high-performing team, driving satisfaction and retention in a fast-paced SaaS environment. Collaborate across functions to enhance customer strategies and deliv...

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Reposted 4 days ago

  •   11 - 15 years exp.  •   Consumer Technology

$150K - $180K *

Shape the future of financial partnerships by driving revenue through strategic alliances with banks and fintechs. Collaborate cross-functionally to enhance Socure's market presence and ensure seamles...

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5 days ago

  •   8 - 10 years exp.  •   Information Technology

$217K - $303K *

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3 weeks ago

  •   5 - 7 years exp.  •   Media

$80K - $95K *

Elevate your career by designing and executing innovative content workflows, leveraging AI to enhance efficiency and quality. Collaborate with diverse teams to create impactful, structured content acr...

Lanham, MDRemote

4 days ago

  •   5 - 7 years exp.  •   Media

$123K - $194K *

Optimize customer success through strategic engagement and expert relationship management. Leverage your SaaS experience to guide enterprise customers, ensuring they maximize their value from solution...

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Reposted yesterday

  •   8 - 10 years exp.  •   Information Technology

$150K - $175K *

Join a team that's driving transformation in insurance technology by leading complex SaaS programs. You'll ensure delivery excellence, manage risks, and enhance client confidence while shaping the fut...

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1 week ago

  •   8 - 10 years exp.  •   Enterprise Technology

$105K - $168K *

Drive marketing strategies to enhance adoption of cutting-edge TB diagnostics. Collaborate with cross-functional teams to execute product launches and optimize market performance, ultimately contribut...

Sparks Glencoe, MDRemote

Reposted 3 days ago

  •   Less than 5 years exp.  •   Healthcare

$149K - $223K *

Lead a high-performing R&D team to drive innovative index research and design, ensuring timely delivery of complex projects while fostering collaboration and technical excellence across functional par...

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1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$190K - $225K *

Join a dynamic team to define and execute impactful product strategies that enhance customer solutions in the financial sector. Lead complex partnerships and drive product expansion, shaping the futur...

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Reposted 1 week ago

  •   8 - 10 years exp.  •   Finance & Insurance

$110K - $130K *

Empower your career by driving strategic sales initiatives within large healthcare organizations. Own the full sales cycle, build executive relationships, and position a leading clinical collaboration...

United StatesRemote

1 week ago

  •   5 - 7 years exp.  •   Information Technology

Frequently Asked Questions (FAQ)

  • What does a Senior Director of Product Marketing do?question toggle

    A Senior Director of Product Marketing leads product positioning, messaging, market insights, go-to-market strategy, launches, and sales enablement. The role typically includes managing a team and partnering with product, sales, and executive leadership.

  • What qualifications are common for Senior Director, Product Marketing jobs?question toggle

    Employers often seek extensive product marketing experience, a track record of successful launches, strong strategic and analytical skills, cross-functional influence, and experience hiring or managing teams. Requirements vary by company and industry.

  • How much do Senior Director, Product Marketing jobs pay?question toggle

    Compensation varies based on factors such as company, location, industry, and scope of responsibility. Ladders focuses on vetted professional jobs paying $100,000 or more; review each listing for its specific compensation details.

  • Where can I find Senior Director, Product Marketing jobs?question toggle

    You can browse Senior Director, Product Marketing listings on Ladders, which features vetted professional opportunities with compensation of $100,000 or more.