A Store Manager is in charge of planning and directing all operations of the store. Duties include strategy creation with the goal of driving sales, increasing profits, creating marketing initiatives, creating policies and more. Service efficiency and ways to achieve it are also top of mind for the store manager, as is quickly and properly dealing with issues such as customer complaints, staff problems and more. Product stocks and displays also come high on the list of daily responsibilities. Qualifications include retail experience and ideally a bachelor’s degree in business or a related field.