Design experts are increasingly important in strategies for branding and products because design is much more than a cherry-on-top afterthought today. Creating a consistent brand for a company and its products is a proven way to drive customer engagement, loyalty, and business growth. Many design disciplines exist, including product design, graphic design, engineering design, website design and more, so the design process needs to be managed like any key business process. Qualifications include strong IT and art skills, strong computer skills, and related degrees in design disciplines, such as graphic design.
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