Brand Managers are responsible for ensuring consistency across ads and campaigns, as well as creating strategies based on customer and trend research. The ability to guide and steward the brand across projects is critical, as is the ability to communicate effectively and ensure brand cohesion across team disciplines. Robust analytical and research skills are also key to a successful career. Qualifications combine relevant experience with a bachelor’s degree in a relevant area. Some companies ask for an MBA or postgraduate qualification, but strong experience can win out.
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