Kapwing is looking for a skilled YouTube video creator to take strategic ownership of our YouTube channel.
The [redacted] YouTube channel has over 200,000 subscribers and reaches a diverse global audience of creators, from social media teams and students to marketing professionals and businesses. We're looking to bring on a talented Content Strategist to lead the channel's next phase of creative direction.
We're hiring a scrappy, organized, and creative video creator with strong empathy for modern creators, knowledge of social media, and a passion for video storytelling. You'll plan, produce, and star in videos that teach modern video editing skills, explore trends, and solve real problems for creators. You'll also experiment with new growth strategies to grow the channel, collaborate with other creators, and report on the business impact of our YouTube content.
This is a full-time role reporting to the Head of Content. The position is based in San Francisco and follows a hybrid schedule of two days in the office and three days remote each week. We are also open to fully remote candidates based in New York.
Salary: $70,000 - $100,000 a year
What You'll Do- Create and publish 1-3 high-quality full YouTube videos per week (tutorials, news, and edutainment)
- Own the full production process: ideation, scripting, filming, editing, and publishing
- Serve as an on-camera host, representing Kapwing to a global audience
- Optimize videos for growth through titles, thumbnails, SEO, and retention strategies
- Collaborate with the content team and CEO on content strategy, series, and lead creator interviews
- Identify and capitalize on viral trends, formats, and new video storytelling opportunities
- Repurpose content across platforms (TikTok, Instagram, landing pages)
- Become a Kapwing product expert, collaborating with product managers to ensure our product remains best in class
Who You Are- A creator at heart - you've built or contributed to a YouTube channel with a minimum of 1,000 subscribers
- Comfortable and confident on camera
>- Skilled in video editing and storytelling
>- Deeply familiar with YouTube, TikTok, and Instagram content
>- Obsessed with understanding why videos perform well (and why they don't)
>- You regularly watch and analyze top creators and trends
>- Highly independent - you can take an idea from concept to publish without oversight
>- Strong communicator who can connect with creators, partners, and users
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Requirements- 2+ years of experience creating and editing YouTube content
- Experience appearing on camera in video content
>- Strong understanding of YouTube content formats and audience behavior
>- Experience writing high-performing titles and designing thumbnails
>- Passion for AI tools like ChatGPT, Premiere, and Kapwing
>- Familiarity with YouTube Studio analytics
>- Experience working at a tech company (desired)
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Interview ProcessAs part of your application, you are required to make one original YouTube Short using this article: Best AI Video Models of Realistic Animals. If we choose to publish your video on the Kapwing YouTube channel, you will receive a $100 payment regardless of whether you advance in the interview.
Video TaskReview the article and develop your own creative angle for turning it into a YouTube Short. You'll choose the concept, framing, and title.
The article is information-dense, so we're looking for strong editorial judgment: identify what's most important, shape it into a short-form story, and make it engaging for a YouTube Shorts audience. The article also includes media assets you're welcome to use in your video.
Video Submission Guidelines- Length: 30 seconds - 90 seconds
>- Tone: Review the Kapwing YouTube channel and mimic our current tone of voice and style
>- Goal: Transform the long-form article into a short, punchy video that is informative and genuinely useful, while also being engaging, fast-paced, and well-suited to YouTube Shorts.
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We are evaluating submissions based on originality, creative judgment, audience awareness, editorial instincts, and editing quality. We are especially interested in ideas that feel native to YouTube and aligned with Kapwing's brand and product.
- Originality: A clear, fresh idea rather than a generic recap.
>- Audience awareness: Strong understanding of what would catch attention and provide value to Kapwing's audience
>- Hook and structure: A compelling opening, clear pacing, and a format that holds attention through the end
>- Editing quality: Strong visual execution, timing, captions, music/sound design, and overall polish
>- Platform fluency: Content that feels native to YouTube Shorts rather than repurposed from another platform
>- Brand fit: A concept that aligns with Kapwing's voice, product, and creator-focused positioning
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$70,000 - $100,000 a year
