Wells Fargo

YouTube Production Manager

Wells Fargo$100K — $163K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in Marketing, Digital Marketing, Digital Platforms, Social Media, or E-business.
  • 2+ years of Leadership experience.

Responsibilities

  • Develop external video strategies aligned with enterprise messaging priorities.
  • Expand audience engagement through audience-informed content planning.
  • Guide narrative development that strengthens brand trust and relevance.
  • Define and maintain YouTube channel identity and content standards.
  • Lead content delivery operations that drive quality and business impact.
  • Partner with leaders to align content initiatives with priorities.
  • Shape innovative content concepts that increase audience engagement.

Benefits

  • Hybrid work schedule.
  • Opportunity to lead a high-performing team.
  • Key role in shaping brand reputation through compelling content.
  • Chance to drive measurable business impact through storytelling.
Full Job Description

About this role:

This position elevates brand reputation, strengthens enterprise messaging, and expands audience engagement through compelling external video content across YouTube and social media platforms. The person in this role leads a high-performing team and owns the YouTube video production strategy, including the channel's visual identity, content direction, and overall audience experience. The person drives storytelling excellence, creative execution, and content performance to deliver measurable business impact and deepen engagement with external audiences. The person partners across communications, digital, creative, and business teams to align video content investments with enterprise priorities and brand objectives.This role follows a hybrid work schedule and is based at 550 South Tryon Street, Charlotte, NC. The Wells Fargo job profile is Marketing Manager.


In this role, you will:

  • Content Strategy: Develop external video strategies aligned with enterprise messaging priorities

  • Audience Growth: Expand audience engagement through audience-informed content planning

  • Storytelling Direction: Guide narrative development that strengthens brand trust and relevance

  • Channel Stewardship: Define and maintain YouTube channel identity and content standards

  • Production Leadership: Lead content delivery operations that drive quality and business impact

  • Stakeholder Alignment: Partner with leaders to align content initiatives with priorities

  • Creative Development: Shape innovative content concepts that increase audience engagement

  • Performance Optimization: Refine content strategy through analytics and audience insights

  • Trend Integration: Identify emerging content opportunities that support channel growth


Required Qualifications:

  • 5+ years of Marketing, Digital Marketing, Digital Platforms, Social Media or E-business experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

  • 2+ years of Leadership experience


Desired Qualifications:

  • Experience developing external video strategies aligned with enterprise messaging priorities

  • Experience growing audience engagement through analytics-driven content planning efforts

  • Experience leading brand storytelling initiatives that strengthen reputation and trust

  • Experience managing YouTube content strategy, channel identity, and audience growth

  • Experience partnering with business leaders on strategic communications initiatives

  • Experience optimizing content performance through audience insights and measurement data


Job Expectations:

  • Ability to travel up to 15% of the time

Office Location & Pay Range:

  • 550 South Tryon Street - Charlotte, NC ($100,000 to $163,000)

Posting End Date:

14 Aug 2026

*Job posting may come down early due to volume of applicants.

About Wells Fargo

Wells Fargo Careers

Joining Wells Fargo means becoming part of a distinguished financial institution that has been a cornerstone of innovation and leadership in the banking industry. At Wells Fargo, we offer a plethora of job opportunities designed to empower your career growth and development in a diverse and inclusive environment.

Work You’ll Do

At Wells Fargo, you will be part of a team that values diversity and is committed to fostering an inclusive culture. We are looking for professionals who are eager to drive innovation and lead with integrity. Our employees are our greatest asset, and we invest in their professional growth through comprehensive leadership and diversity training programs that are recognized industry-wide.

Explore a Multitude of Career Paths

Whether you're interested in a position in finance, IT, customer service, or management, Wells Fargo has career opportunities in various fields. Our team members benefit from job stability, competitive benefits, and a culture that values and rewards performance and dedication.

Internship Programs

Kickstart your career with a Wells Fargo internship. Our programs provide invaluable industry exposure, professional skills development, and networking opportunities that often lead to full-time employment offers. Interns at Wells Fargo work on real projects, solve actual challenges, and gain the mentorship of seasoned professionals.

Professional Growth and Development

We believe in nurturing the potential of our employees. Wells Fargo offers robust training programs and resources to help every team member excel in their current roles and prepare for future challenges. Growth at Wells Fargo is not just about climbing the career ladder but expanding your skills and expertise to add value to our team and customers.

Benefits and Rewards

Wells Fargo is committed to the well-being of our team members. We offer a comprehensive benefits package that includes health care, retirement plans, and generous paid time off. Additionally, we provide unique perks like employee discounts, adoption assistance, and tuition reimbursement.

Join Our Team

Discover the opportunities waiting for you at Wells Fargo by exploring open positions that match your skills and interests. We are continuously hiring and looking for individuals who bring creativity, passion, and a drive to serve our customers.

Stay Connected

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Networking and Innovation

At Wells Fargo, networking and innovation go hand in hand. We encourage our employees to connect across departments and roles to foster new ideas and strategies that lead to groundbreaking solutions.

Empower Your Career

Step into a role at Wells Fargo where your skills will be honed, your achievements recognized, and your career can flourish. We're not just filling positions; we're building leaders who are equipped to navigate the complexities of the financial world. Join Wells Fargo today and be part of a team that’s redefining the future of banking.
Learn more about Wells Fargo
Size
246,577 employees
Market Cap
$155.2 billion
Industry
Net Income
$3.3 billion
Founded
1852
5 Year Trend
-5.9%
NASDAQ

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