Fandom

YouTube Audience Specialist

Fandom$69K — $116K *
US-AnywhereRemote in Los Angeles, CA
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years in YouTube channel management, digital video, or audience development
  • Familiarity with YouTube Studio, Creator Dashboard, and analytics
  • Background in entertainment, gaming, or pop culture brands
  • Knowledge of thumbnail creation, metadata structuring, and YouTube SEO
  • Experience with multi-format video publishing strategies including Shorts
  • Ability to communicate performance metrics effectively to diverse teams
  • Strong attention to detail in a fast-paced environment

Responsibilities

  • Own optimization strategy for YouTube channels including thumbnails and metadata
  • Develop playbooks to enhance content discoverability and watch-time
  • Collaborate on planning and publishing cadence with editorial teams
  • Track and report on key performance indicators across channels
  • Benchmark content against competitors and adapt strategy accordingly
  • Contribute to testing roadmap, including A/B tests and format experiments
  • Evaluate branded YouTube campaigns for execution and reporting

Benefits

  • Vibrant team culture
  • Comprehensive Medical, Dental, Vision coverage
  • Training opportunities including unlimited Udemy access
  • Flexible working hours and generous time off
  • Equity and retirement programs with 401K matching
  • Paid parental leave
  • International work environment with a start-up culture
Full Job Description
About this Role

Fandom is growing! As a YouTube Audience Specialist, you'll be at the center of our platform growth strategy - partnering with editorial, video, and branded teams to drive watch-time, subscriber growth, and performance across our YouTube channels (including GameSpot, TV Guide, Honest Trailers, and Fandom). You'll work under the Content Operations team and report to the Manager, Content Ops, helping bring data-driven creativity and structure to how we grow fandom communities on YouTube.
You Will...
  • Own day-to-day optimization strategy across YouTube channels, including thumbnails, titles, metadata, and upload timing
  • Develop playbooks and guidance for content creators to boost discoverability and watch-time
  • Partner with editorial and video teams on planning, publishing cadence, and format-specific success drivers
  • Track key KPIs across channels and surface insights to improve retention, performance, by providing regular reports on video performance and suggesting improvements.
  • Benchmark competitor and platform trends to keep our content current and creator-friendly
  • Contribute to testing and experimentation roadmap (A/B testing, Shorts vs. longform, etc.)
  • Help evaluate branded/sponsored YouTube campaigns for best-in-class execution and post-campaign reporting
What Success Looks Like...
  • Subscriber and viewership growth shows consistent improvement across all managed channels
  • Uploads are timely, properly tagged, and reflect platform-specific best practices
  • Internal partners feel supported with actionable insights and guidance
  • Content strategy is responsive to performance trends and platform evolution
  • Tools, templates, and documentation are centralized for efficient channel management
You Have...
  • 3+ years working directly in YouTube channel management, digital video, or audience development
  • Strong familiarity with YouTube Studio, Creator Dashboard, and platform analytics
  • Background in entertainment, gaming, or pop culture-focused brands
  • Working knowledge of thumbnail creation, metadata structure, and SEO for YouTube
  • Experience with Shorts strategy and/or multi-format video publishing (e.g., longform, Shorts, Reels)
  • Proven ability to communicate performance insights across creative and technical teams
  • High attention to detail and comfort working in a fast-paced, multi-channel environment


Bonus Points...
  • Prior experience with influencer partnerships or content licensing


Benefits & Perks
  • Salary Range = $69k - $116k (Actual salary available will vary based on location and market factors.)
  • Vibrant team culture
  • Comprehensive Medical, Dental, Vision
  • Training (unlimited Udemy + more)
  • Flexible working hours and time off
  • Equity & Retirement Programs including 401K match
  • Paid Parental Leave
  • International work environment with start-up culture
About Fandom

Fandom is the world's largest fan platform where fans immerse themselves in imagined worlds across entertainment and gaming. Reaching more than 350 million unique visitors per month and hosting more than 250,000 wikis, Fandom is the #1 source for in-depth information on pop culture, gaming, TV and film, where fans learn about and celebrate their favorite fandoms. Fandom's Gaming division manages the online video game retailer Fanatical. Fandom Productions, the content arm of Fandom, enhances the fan experience through curated editorial coverage and branded content from trusted and established publishing brands Gamespot, TV Guide and Metacritic, along with its Emmy-nominated Honest Trailers and the weekly video news program The Loop. For more information follow @getfandom or visit: www.fandom.com.

Fandom is an equal opportunity employer. Fandom values diversity, and all employment decisions are made on the basis of job requirements and individual qualifications.

#LI-TM1
#LI-Remote

About Fandom

Fandom is a wiki hosting service which hosts wikis mainly on entertainment. Its domain is operated by Fandom, Inc., a for-profit Delaware company founded in October 2004 by Jimmy Wales and Angela Beesley. Fandom was acquired in 2018 by TPG Capital and Jon Miller through Integrated Media Co. Fandom uses MediaWiki, the open-source wiki software used by Wikipedia. Fandom, Inc. derives its income from advertising and sold content, publishing most user-provided text under copyleft licenses. The company also runs the associated Fandom editorial project, offering pop-culture and gaming news. Fandom wikis are hosted under the domain fandom.com, but some, especially those that focus on subjects other than media franchises, were hosted under wikia.org until November 2021.
Learn more about Fandom
Industry
Founded
2004

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