Worldwide Consumer Campaign & Strategy Manager
Description -Job SummaryThe Worldwide Consumer Campaign & Strategy Manager is responsible for developing, executing, and scaling global marketing strategies across consumer PCs. This role leads development of worldwide marketing campaigns & strategic initiatives, manages and educates stakeholders on strategies, tools & opportunities. They blend strategic thinking, operational excellence, and deep knowledge of the customer.
Key ResponsibilitiesOverall: Lead region planning and share out, serve at the main point of contact for WW Strategy & Creative development (WW is at the service of Markets)
Global Marketing Strategy - Collaborate with Consumer Product Marketing to create briefs and strategy decks through a deep understanding of current and future portfolios.
- Identify region - specific opportunities / proposals that aid towards overall consumer PC growth
- Communication Owner: Develop and define a clean and clear communication plan and loop with the markets to communicate plans / updates (+provide recco on how product marketing is to be involved)
- Develop insights based on internal datapoints that can be translated to the end consumer.
Global Marketing Campaign Development - Develop and deliver integrated, worldwide marketing campaigns across digital, social, influencer, retail, and experiential channels.
- Develop 360 plan for campaign - inclusive of identification of key markets, retailer opportunities, product recommendations, influencer content opportunities, events / partnership opportunities etc.
- Partner with regional marketing teams to understand opportunities and nuances w/ localization while maintaining brand consistency and strategic intent.
- With GTM, define campaign objectives, KPIs, and success metrics; track performance and optimize programs based on insights and results.
Cross-Functional & Agency/Alliance Collaboration- Work closely with Gaming product marketing, GTM, Markets, Category and 4P team to lead and drive strategy and execution (to brand strategy points above).
- Manage external agencies (Accenture Song) including briefing, performance evaluation, and budget oversight.
- Manage communications and alignment with external partners for funding, strategy mapping, and things of that nature.
Education & Experience Recommended• Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 7-10 years of work experience, preferably in social marketing, content marketing and media, data led planning, or a related field.
Preferred CertificationsNA
Knowledge & Skills- Minimum of 5 years of experience in marketing, and/or communications, preferably in consumer technology or hardware.
- Experience working with agencies and external partners to align and management expectations, brief and present marketing strategies and insights.
- Proven project management and organizational skills, with the ability to coordinate multiple workstreams, timelines, approvals, and deliverables across internal teams and external partners.
- Experience with budget management, forecasting, and financial planning.
- Comfortable working cross-functionally in a fast-paced, matrixed organization.
- Excellent written and verbal communication skills.
- Experience working with agility and quickly pivoting based on external factors.
Cross-Org Skills• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity
Impact & Scope• Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.
Complexity• Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.
Disclaimer• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
The pay range for this role is $105,050 to $161,800 USD annually with additional
opportunities for pay in the form of bonus and/or equity (applies to United
States of America candidates only). Pay varies by work location, job-related
knowledge, skills, and experience.
Benefits:
HP offers a comprehensive benefits package for this position, including:
* Health insurance
* Dental insurance
* Vision insurance
* Long term/short term disability insurance
* Employee assistance program
* Flexible spending account
* Life insurance
* Generous time off policies, including;
* 4-12 weeks fully paid parental leave based on tenure
* 11 paid holidays
* Additional flexible paid vacation and sick leave (US benefits overview
[https://hpbenefits.ce.alight.com/])
The compensation and benefits information is accurate as of the date of this
posting. The Company reserves the right to modify this information at any time,
with or without notice, subject to applicable law.
Job -Marketing
Schedule -Full time
Shift -No shift premium (United States of America)
Travel -Relocation -
