Wholesale Sales Director, NYC

Biologique Recherche

$120K — $150K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years of sales and leadership experience, ideally in beauty/skincare or luxury brands.
  • Bachelor's degree preferred; business focus and P&L experience beneficial.
  • Proven track record in developing and executing successful sales strategies.
  • Strong analytical skills to translate strategy into actionable steps.
  • Excellent written and verbal communication skills required for cross-functional collaboration.
  • Proficient in Microsoft Office, CRM tools, and data analysis software.

Responsibilities

  • Develop and implement growth strategies for the wholesale channel to achieve KPIs.
  • Act as the main contact for wholesale partners, supporting their sales and marketing needs.
  • Collaborate with customers on business plans to enhance brand loyalty and sales.
  • Analyze sales data to optimize strategies and highlight future opportunities.
  • Create and present business recaps with insights for better decision-making.
  • Identify and pursue new business opportunities in the NYC market.
  • Ensure compliance with company guidelines in merchandising and promotions.

Benefits

  • Opportunities for professional growth and development.
  • Dynamic, fast-paced work environment fostering innovation.
  • Collaboration with industry leaders and access to extensive training resources.
  • Engagement with a diverse team and a culture of excellence.
  • Focus on maintaining premium branding and enhancing customer experience.
Full Job Description
Wholesale Sales Director, NYC JOB SUMMARY: Biologique Recherche is transforming into a modern, omnichannel powerhouse, scaling retail, the professional network, and D2C within the US. We are looking for a dynamic and tenured Wholesale Sales Director based in NYC who is able to strategize and execute in a fast-paced environment. This person will own the NYC market, with a majority of time spent on the field, and report to the Executive Director of Sales. The Wholesale Sales Director, NYC, will work closely with internal & external stakeholders to help translate the Company's global vision into regional & consumer-specific strategies to drive revenue and increase distribution. They will be responsible for developing and managing the execution of sales strategies to achieve sales targets, KPIs & all metrics across the region. The ideal candidate will grow the wholesale channel while protecting the brand's premium professional positioning and business that has defined us for decades. With a strong emphasis on driving sales results, organizational optimization, building partnerships and driving a high-performing team, this person will be a critical leader within the team. RESPONSIBILITIES: Sales Strategy and Execution - Develop, manage and drive strategy and growth opportunities within the wholesale channel to dive sales, achieve key performance indicators (KPIs), and identify new market opportunities. - Serve as the main point of contact within the region for wholesale partners and customers; providing support for sales, education, marketing, and eventing. - Partner with customers to create and execute joint business plans on a monthly/quarterly/yearly basis to facilitate sales initiatives, activations, events and strategies to grow the customer demographic, build brand awareness & loyalty, and drive revenue. - Manage, track, and analyze all reporting, promotions, initiatives, and metrics for each customer to maximize sales, maintain accurate records, and make strategic decisions based on quantitative & qualitative data. - Create and present all business recaps with key insights to provide structured and actionable recommendations for future initiatives, activations, product launches, etc. - Identify new opportunities and prospect new business development within the region - Supervise compliance and adherence to Company guidelines and standards, including merchandising, events, promotions, collateral, and brand guidelines. - Collaborate with demand planning and operations to optimize assortment, purchase orders, manage OOS, assortment and inventory levels - providing recommendations on all product lines. - Create and monitor all P&L and budgets for the region, ensuring adherence to targets and profitability goals. Client Relationship Building - Develop strong, long-lasting relationships with key wholesale partners, understanding their business objectives, build trust, and support mutual objectives. - Work cross functionally with leaders (Ecommerce, Marketing, Finance, etc.) to onboard and manage new and existing business and services. - Cultivate and build excellent communication with accounts; building a regular cadence and schedule of in-person visits, calls, and virtual meetings to provide the highest level of customer service. - Manage accounts closely to resolve any concerns, questions or issues in a timely manner. - Collaborate with the Education department to ensure training plans are in place to uphold brand guidelines, product knowledge, and luxury customer experience standards. - Contribute to the organization of and participate in Seminars and Workshops. - Possess an in-depth knowledge of the Brand's product offerings / understand the features and benefits of each product in the line. - Develop joint business plans to optimize business, overcome technical and business objections, and plan for success. - Stay up to date in industry, maintaining knowledge in trends, adjacent & competitive brands/products. - Manage brand positioning within each customer, including monitoring other product lines and brands, suggesting comparable products and alternatives within BR. Team Management - Develop, engage, and motivate team members to further their growth and development, providing mentorship and guidance to achieve Company goals. - Help recruit, onboard and coach new team members and partners. - Provide ongoing feedback and support of training programs, coaching on best practices, ensuring alignment with Company values, goals and policies & procedures. - Champion a culture of excellence, performance, collaboration, and continuous improvement across the region. QUALIFICATIONS: - 6+ years of experience in sales, business development, wholesale and leadership role(s); experience in beauty/skincare industry, and/or luxury brands preferred. - Bachelor's degree is preferred, with business focus and experience with P&L responsibility a plus. - Proven track record of creating and executing impactful sales and business strategies to drive revenue, prospect new business, and optimize channel growth. - Strong management skills with an ownership mindset, acting as a leader within the team to drive results. - Strong analytical and business acumen skills with an ability to convey and translate strategy into actionable behaviors across all levels and departments. - Strong written and verbal communication skills with an ability to work cross-functionally and present. - Proficiency in various software and technology programs/applications/programs - including Microsoft Office (particularly excel & PowerPoint), CRM (Salesforce a plus), Tableau, IMS, OMS. etc. - Exceptional ability to multi-task, prioritize and follow through, with strong organizational skills, time management skills, and operational acumen.

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