Red Wing Shoe Co

Wholesale Region Director, East

Red Wing Shoe Co$119K — $161K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of sales experience, including team leadership and mentoring.
  • Experience in a matrix-sales environment.
  • Proven track record in creating successful sales initiatives.
  • Familiarity with CRM systems like Salesforce.com for managing sales pipeline.
  • Background in selling premium footwear, workwear, or safety solutions is preferred.

Responsibilities

  • Develop and execute strategies to grow wholesale business across work and hunt brands.
  • Lead, mentor, and coach a team of territory sales managers.
  • Collaborate with cross-functional partners to drive market share and revenue growth.
  • Build and maintain relationships with key customers and stakeholders.
  • Deploy and enable processes and training to support wholesale strategies.
  • Forecast financial requirements, prepare budgets, and analyze variances to achieve objectives.
  • Manage team performance, recruitment, and onboarding of new employees.

Benefits

  • Home-based work environment with frequent field travel.
  • Opportunities for team collaboration and connection.
  • Access to annual sales meetings and visits to headquarters in Red Wing, MN.
  • Comprehensive training and support for sales methodologies.
Full Job Description
Job Description

Work Arrangement:

Home-based work environment with frequent field travel - up to 60%. This role must reside somewhere in the Eastern region - ideally near a major hub for accessible travel which will include annual Sales meetings, and visits to our headquarters in Red Wing, MN. At Red Wing, regardless of working in roles that are fully remote, onsite, or hybrid, what matters most is working together, staying connected, and putting care into everything we do.

General Purpose of Job:

The Region Director of Wholesale is responsible for developing and executing business development strategies to grow wholesale business across our work and hunt brands in the independent account segment. They will lead a team of territory sales managers and territory account reps, ensuring effective execution of the strategies in the field and attainment of revenue and profitability goals. In addition, this role will work collaboratively with cross-functional partners to ensure the success of the entire North America Work (DTC, Wholesale, Industrial) organization.

Essential Duties:
  • Responsible for delivering wholesale revenue, volume and other critical targets for the defined region by growing both the existing and net new account base.
  • Lead, mentor and coach a team of sales managers to deliver the right level of service for each customer to drive sales team focus and a positive customer experience.
  • Partners with sales, revenue operations, product and marketing leadership to define and develop wholesale sales and customer support strategies to drive market share and revenue growth in alignment with corporate objectives.
  • Build and maintain strong relationships with key customers and cross-functional stakeholders.
  • Work cross functionally to deploy and enable adoption of processes, menu of services, tools and training in support of Wholesale strategies; ensures sales team is leveraging sales methodology, and effectively managing sales pipeline
  • Achieve financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
  • Manage assigned staff: provide clear goals and expectations; ensure clarity of roles and responsibilities; coach; manage performance; develop; salary administration; enforce systems, policies and procedures; recruit, select and onboard new employees


Qualifications

EDUCATION and EXPERIENCE
  • Work experience in business, sales, sales management, marketing, and/ or a related field of study, with a minimum of 7 years of sales experience including leading and mentoring a team; or an equivalent combination of education and experience.
  • Experience operating in a matrix-sales environment
  • Experience creating and implementing successful sales initiatives and plans
  • Experience with leveraging CRM software such as Salesforce.com, to profitably manage sales pipeline
  • Experience with effectively leading sales teams in a highly networked organization preferred
  • Experience in selling premium footwear, workwear, or safety solutions preferred

KNOWLEDGE, SKILLS and ABILITIES
  • Demonstrated ability to get results through influence and collaboration with organizational partners
  • Demonstrated ability to consistently and effectively leverage a dynamic sales process resulting in increased revenue and profitability, including prospecting, developing opportunities, closing new business, onboarding accounts, and growing existing accounts
  • Ability to manage a sales pipeline to achieve sales goals and defined KPIs
  • Strong financial and business acumen; understands the dynamics of the business and the business strategy
  • Strong communication and analytical skills required, including the ability to interpret and articulate business needs and challenges, and formulate pragmatic, effective recommendations.
  • Proficient in Microsoft Office including Word, PowerPoint, Excel, Outlook


Additional Information

Videos To Watch
https://www.youtube.com/watch?v=u-k58O0zrMA&t=7s

About Red Wing Shoe Co

Red Wing Shoe Company, Inc. is a footwear company that was founded in 1905 in Red Wing, Minnesota. The company produces footwear for work, outdoor, and heritage purposes. Red Wing shoes are known for their durability and quality, and are often used in heavy industries such as construction and mining. The company also produces accessories such as belts and socks. Red Wing Shoe Company has retail stores in the United States, Europe, and Asia.
Learn more about Red Wing Shoe Co
Size
2,500 employees
Industry

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